A good design and layout can make the difference in a sign that is not worth your time or money and one that makes your business everything it can be. The effectiveness of every sign is defined by several factors...
Readability - The size of the sign and the size and style of the font must take into consideration the distance from which it will be viewed. The goal is to communicate to them quickly and allow them enough time to make a decision to visit your business.
Key Words - A brief message is much better than a long list of services or products. 2-3 words that best communicate your message is generally most effective.
Graphics / Symbols - When you can use symbols or graphics to convey your message or logo it can often convey much more than words themselves. They also aid in creating a branding or visual awarness around your product or service.
Color - Adding additional colors to a simple sign has been shown to increase retention by nearly 80%. It is always good to add complementary colors to get your message accross, however, use caution when creating full color graphics to maitain readability through the desired medium.
Materials - The look and feel of your sign will speak to your customers - be sure it is saying the right words. Cheap materials and stark layout communicate discount prices and not frills. Expensive materials or elegant accensts suggest luxury goods and exceptional service. Sometimes you may need something in the middle.
