Wednesday, April 7, 2010

Branding and Image Recognition


When promoting your business it is important to create a look and feel for your business that is memorable and sets you apart. On this recent project we had the opportunity to create a logo centered upon the core values of their business "Safe Driving", but have also incorporated a color scheme that is popular with the local community.
In following the color scheme and design characteristics we were able to apply graphics to flyers, yard signs and business cards - all in an effort to solidify brand recognition as this new business gets off the ground. In promoting their business they will gain immediate recognition by doing something a little different and out of the norm. More importantly they have the opportunity to create a lasting, memorable impression for future referral business.

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